Helping businesses generate MORE business by telephone
The E-Myth Revisited

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The E-Myth revisited

Michael Gerber

This book was voted the Number 1 business book by Inc.500 CEO’s.

E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.

A bestselling classic that dispels the myths about starting your own business. Business consultant and author Michael E. Gerber  shows how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber’s experience and expertise takes you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the model of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a constructive and productive way.

Making every customer contact count